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Seth Godin’s Surprising Definition of Marketing
Most of us are marketers whether we realize it or not. For some it’s a profession, for others it’s simply ingrained in what you do, what you say and how you interact with others. A while ago I asked...
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54 Tools to Help You Build Your Platform and Expand Your Influence
I often get asked what tools I use to build and grow a platform. Below are a few of the many resources I find helpful for authors, speakers, thought leaders, and anyone else trying to expand their...
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Why Most Authors Should Not Have Social Media Accounts for Their Books
I see it on Twitter and Facebook almost daily… …and it makes me sad. It’s when authors, with good intentions, setup social media accounts for their books. Specifically I mean setting up a separate...
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What Jeff Walker Didn’t Tell You About How His Book Became a Bestseller
There’s a little, well maybe bigger than little, insider secret to landing a book on the bestsellers list. It’s something Jeff Walker utilized but that I don’t think he’s told you yet. I’ll explain...
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10 Ways to Get More Email Subscribers and Build a Powerful List
Hands down, one of the best things you can do to grow your platform, business, or organization is to put a heavy emphasis on building your email list. It doesn’t matter if you are an author,...
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How to Use a Membership Site to Help More People, Scale Yourself and Create...
How would you like to… Help More People in a Greater Way Scale Yourself (Work Smarter and Create More Margin in Your Life) Generate Recurring Income I’m not psychic but I’d be willing to bet that you...
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6 Ways to Master the Art of Woo (Winning Others Over)
Regardless of who you are or what you do, you have influence. It’s what you do with the influence you yield that matters. Your influence can be positive or negative. It can be a haphazard byproduct of...
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How This Guy Generated $211,247 from Podcasting Last Month
That was not a typo in the title of this post. Yes, it did read $211,247 last MONTH… (see the income report here). To be fair, not 100% of the revenue was directly from the podcast (like coaching,...
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How to Overcome The Doubters – Dealing with Those Who Underestimate You
My friend Ben Arment sent out an email recently that was really powerful… not just for authors but for anyone who is pursuing a dream. I asked Ben if I could share it and he obliged. Read his words...
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4 Ways to Stop Wasting Time on Social Media
Most of us have been there… You jump on Facebook, Twitter or Instagram for a minute, start to scroll and before you know it… 20 minutes have passed and you’ve accomplished basically nothing (other...
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3 Ways to Sell More (Ideas, Books, Products, etc)
If you want to increase your influence, sooner or later you are going to need to SELL something. For some that is a product or service. For others it’s simply an idea. Selling isn’t just the physical...
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How to Find a Literary Agent to Represent You (And Not Get Rejected)
If you are an author looking to get published traditionally, you will most likely need a literary agent to represent you. Why do I need an agent? 1. Because most publishers don’t accept unsolicited...
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Why Authors Should Rethink Becoming a Bestseller
Almost every day I hear from authors who want me to help them make their book a New York Times bestseller. Most of these people are looking for silver bullet type advice. My first question back is...
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Shorty Shorts and Being a Parent, Not Just a Friend (A Letter to Parents)
This post takes a bit of a departure from my norm but as a parent and a dad of three girls it’s something I feel pretty strongly about. It’s not only about the impact of the clothes kids wear,...
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Self Promotion – How to Make It Not All About You
“I struggle with promoting myself. How do you navigate that in a tasteful way that doesn’t make it seem like it’s all about me? I just want to get the message out.” It’s a common concern for a lot of...
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Authors: Why Book Giveaway Promotions May Hurt Your Sales
One of the things many authors do when launching their book is to run a “giveaway” promotion on their blog, social media or on other blogs, etc. But that strategy could actually HURT your sales and...
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You Don’t Need More Information – You Need More Action
Paralysis by Analysis… it’s a condition that holds many of us back. I know because I’ve been guilty of it myself. Maybe you can relate. Have you ever found yourself wanting to do something… like write...
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Why Simply Serving Others Won’t Grow Your Platform
Just serve others. Create good content. Provide value. Give, give, give. Do those things, do them with consistency and you’ll see your platform explode. Your list will grow and you’ll significantly...
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How to Lead at a Higher Level
As Bill Taylor said so well in his Harvard Business Review article… The Best Leaders Are Insatiable Learners To Lead at a Higher Level you must be willing to learn and grow. That’s why I’m excited to...
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The Strategies Super-Successful High Achievers Use Every New Year
What is the most important thing you do at the beginning of each year to set yourself up for your best year ever? That was the question Michael Hyatt asked of over 30+ high achieving, HUGELY...
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